About
The Future Is for All of Us, No Exceptions
Using campaign messaging that acknowledges how race plays a role in our politics, we are working to create a better future for every one of us regardless of the color of our skin, our genders, or how we pray. We Make the Future Action (WMTFA) serves as an implementation home for the Race Class Narrative (RCN) and other empirically backed messaging.
WMTFA was founded in 2021 and is built on the implementation work of Race Class Narrative Action with ASO Communications and Faith in Minnesota and rooted in Race Class Narrative research.
Our goal is to increase the capacity of state, local and national partners to move a race forward narrative on our economy and democracy so they can make the case to voters on policy decisions that create a better future for all. Our process combines using researched backed messages with coalition building to develop and implement shared narratives that motivates our base voters and persuades the middle.
In collaboration with partners, we do this by:
Building alignment among regional partners so they can move an empirically backed shared message that advances our vision for a multiracial democracy and pushes back at the strategic use of dog whistle racism
Facilitating workshops and other capacity building tactics
Collaborating on new research and sharing current research findings to aid groups in their campaign goals
Developing messaging guides, digital toolkits, and other narrative resources
Creating content (illustrations, ads, etc..) that demonstrates an effective narrative
Supporting the distribution of empirically backed narratives online and offline
We are building a diverse movement to reinstill hope in our democracy and build a brighter tomorrow. Learn about the work of We Make the Future, our 501(c)(3) organization, here.
Together, we are rewriting the rules.
Our Work
We are building a multiracial movement across age, class, faith, and zip code to reinstill hope in our democracy and build a brighter tomorrow. Learn more about what we do and the movement to build a place where everyone is safe and free, no exceptions.
Building Our Power
In partnership with local, national, and state organizations we work to build a cohesive narrative about the future that we want to see and the problems we wish to overcome. By supporting our partners — across labor, faith, philanthropy, and advocacy — we are implementing inclusive narrative approaches that speak to race and class.
Telling Our Story
Our narratives are based on rigorous research into perception and persuasion, and grounded in the Race Class Narrative. With our partners, we are making these resources available for you to use in your push to ensure all of us can freely cast our ballots, have clean air and water, and a home to make our memories in.
Delivering Our Vision
The future is what we do together. In collaboration with state and national campaigns, we tell the stories that bring our shared vision to life through cutting edge communications, digital content, and ads. This creative content is made available open source for adaptation and distribution.
MEET OUR TEAM
Anika Fassia
Co-Executive Director
Ernie Britt
National Narrative Officer
Pete Woiwode
Senior Capacity Builder
Tinselyn Simms
Co-Executive Director
Jordan Scrimger
Midwest Capacity Builder
Dennis Chin
Chief Strategy Officer
Matthew Armstead
Partnerships & Practice Manager
Joan Woods
Chief Philanthropy Officer
Dave Robin
Senior Digital Strategist
Walton Rea
Project Assistant
Alexis Tolbert
Southern Program Strategist
CONTACT US
Reach out to info@wemakethefutureaction.us with your inquiry.
We frequently work on projects with ASO Communications. If you would like to know more about ASO's work, check out their website.
Read our accessibility statement.
WORKSHOPS / BRIEFINGS
Upcoming Public Workshops
Race Class Narrative Foundations
Tuesday, November 19, 2:00 - 4:00 pm ET / 11:00 am - 1:00 pm PT
Go beyond the terminology and explore how to leverage Race Class Narrative (RCN) and race-forward, empirically-based messaging research in this experiential workshop. Designed for communicators, organizers, and advocates alike, this interactive workshop goes beyond the terminology to RCN’s practical application. You’ll learn how to use RCN to strategically foster genuine connection, engagement, and mobilize action.
Learning Objectives:
Identify a new way to engage, mobilize, and persuade audiences based on RCN and race forward empirically-based messaging research findings.
Recognize how the opposition is strategically using racism to undermine the government and hijack the economy, as well as ways that we can successfully push back.
Get practice and feedback using the RCN framework.
From attending this workshop, you will get a basic understanding of the Race Class Narrative approach, support using the framework for your context, and insight on how to use other race-forward, empirically-based messaging research.
Engagement Commitment:
This workshop is interactive - not a standard webinar or lecture - and includes small group discussions, participatory activities, and Q&A. Applying means that you are ready to dedicate two hours entirely to the workshop.
Note: Race Class Narrative Foundations is designed as an introduction for those who haven’t attended a RCN workshop, giving a basic understanding of the Race Class Narrative approach. Please do not apply if you have previously attended a training.
Applications are closed.
———
Customized Workshop
Looking for a workshop experience that goes into greater detail and is customized for your team? Email us at info@wemakethefuture.us for pricing information.