About

The Future Is for All of Us, No Exceptions

Using campaign messaging that acknowledges how race plays a role in our politics, we are working to create a better future for every one of us regardless of the color of our skin, our genders, or how we pray. We Make the Future Action (WMTFA) serves as an implementation home for the Race Class Narrative (RCN) and other empirically backed messaging. 

WMTFA was founded in 2021 and is built on the implementation work of Race Class Narrative Action with ASO Communications and Faith in Minnesota and rooted in Race Class Narrative research. 

Our goal is to increase the capacity of state, local and national partners to move a race forward narrative on our economy and democracy so they can make the case to voters on policy decisions that create a better future for all. Our process combines using researched backed messages with coalition building to develop and implement shared narratives that motivates our base voters and persuades the middle. 

In collaboration with partners, we do this by:

• Building alignment among regional partners so they can move an empirically backed shared message that advances our vision for a multiracial democracy and pushes back at the strategic use of dog whistle racism

• Facilitating workshops and other capacity building tactics

• Collaborating on new research and sharing current research findings to aid groups in their campaign goals

• Developing messaging guides, digital toolkits, and other narrative resources

• Creating content (illustrations, ads, etc..) that demonstrates an effective narrative

• Supporting the distribution of empirically backed narratives online and offline

We are building a diverse movement to reinstill hope in our democracy and build a brighter tomorrow. Learn about the work of We Make the Future, our ‎501(c)(3) organization, here.

Together, we are rewriting the rules.