2020: How We Message November 3rd and Beyond

With record high rates of people voting absentee in 2020, it took election officials longer to count every vote and determine which candidate the people chose as our president. The following recommendations comprised our best thinking, based in qualitative and quantitative testing, on helpful messaging pathways that guided us through Election Week and beyond.

This report was created by ASO Communications and the Voting Rights Lab.

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2020: Messaging on Voting and the Election

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All In For Ohio Messaging Guide