2020: Messaging on Voting and the Election

As Trump does all he can to sow chaos, stoke fear, and fuel division in the midst of this election, we must deliver a credible and energizing antidote: a unifying story grounded in who we are and the future we will deliver. And we must repeat it relentlessly. While this message must address Trump’s reckless escalations and violent outbursts, we cannot and should not repeat nor lend credence to his claims. Instead, we must take pains to not merely describe his actions (the what) but ascribe motivations to them (the why) within a frame that reinforces our values, our story of how the world works, and our power to create positive change.

This memo outlines how we claim the moral high ground, provide a clear rejoinder to Trump’s attempts at fueling division, address the understandable cynicism that hinders participation, and build public will to demand every vote is counted.

This report was created by ASO Communications.