With the 2024 election just weeks away, organizers around the country are mobilizing voters to vote for Kamala Harris and defeat the MAGA authoritarian faction working to take our country backwards. At the same time, Israeli leaders’ devastating escalation of violence in Gaza, using weapons supplied by the U.S., remains an issue that organizers must contend with in conversations with potential voters. Many groups are considering if and how events in Gaza will impact voter turnout and vote choice, and whether this should change the messages they deliver. 

In a recent Randomized Controlled Trial online survey conducted via Swayable, We Make the Future Action, ASO Communications, and Underpin tested different messages for addressing voters’ concerns about the war in Gaza. Our goal was to better understand the most effective messaging approach for organizers who are grappling with this as they mobilize voters who rank the war in Gaza among their top issues in this election.

We do not wish to oversimplify all of the efforts that are needed in order to create lasting peace. Many organizations are wrestling with their role in making that happen and some of those groups have landed on a theory of change that includes electing the Harris ticket as a part of that strategy.  We acknowledge that this study is very limited in its scope, and more research is needed. With this in mind, we are keeping our recommendations contained to the core messaging needs of the organizers who are mobilizing voters toward Harris for president. 

In September 2024, WMTFA conducted a survey of Wisconsin adults. This messaging research was conducted to support in-state partners who were seeking guidance on the most effective messages to improve voters’ enthusiasm in Wisconsin.

We set out to explore the motivations of key Wisconsin voters and the most effective messaging at getting them to vote.

In September 2024, WMTFA conducted a survey of BIPOC adults in Ohio. This messaging research was conducted to support in-state partners seeking guidance on the most effective messages to improve voters’ enthusiasm in Ohio.

We set out to explore Ohio voters' motivations and the most effective messaging for getting them to vote. 

In September 2024, WMTFA conducted a survey of Michigan adults. This messaging research was conducted to support in-state partners seeking guidance on the most effective messages to improve voters’ enthusiasm in Michigan. 

We set out to explore Michigan voters' motivations and the most effective messaging for getting them to vote.