2024 Midwest Messaging Research - Wisconsin

In September 2024, WMTFA conducted a survey of Wisconsin adults. This messaging research was conducted to support in-state partners who were seeking guidance on the most effective messages to improve voters’ enthusiasm in Wisconsin.

We set out to explore the motivations of key Wisconsin voters and the most effective messaging at getting them to vote.

This memo and slide deck summarize the key findings and recommendations from the survey of 800 adults in Wisconsin conducted by landline, cell, and text-to-online from September 5th through 15th, 2024.