2024 Midwest Messaging Research - Ohio

In September 2024, WMTFA conducted a survey of BIPOC adults in Ohio. This messaging research was conducted to support in-state partners seeking guidance on the most effective messages to improve voters’ enthusiasm in Ohio.

We set out to explore Ohio voters' motivations and the most effective messaging for getting them to vote. 

This memo and slide deck summarize the key findings and recommendations from the survey of 800 BIPOC adults in Ohio, which was conducted by landline, cell, and text-to-online from September 5th through 15th, 2024.