2024 Midwest Messaging Research - Michigan

Research Summaries
Written By Dave Robin

In September 2024, WMTFA conducted a survey of Michigan adults. This messaging research was conducted to support in-state partners seeking guidance on the most effective messages to improve voters’ enthusiasm in Michigan. 

We set out to explore Michigan voters' motivations and the most effective messaging for getting them to vote. 

This memo and slide deck summarizes the key findings and recommendations from the survey of 850 adults in Michigan conducted by landline, cell, and text-to-online from September 5th through 15th, 2024.

Dave Robin
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