Recording: Winning the Narrative on Safety, Accountability, and Justice

In this September 2024 briefing, We Make the Future Action and Vera Action shared research and messaging guidance on how to counter “tough-on-crime” rhetoric and attacks. We explored many important lessons including:

  • Safety: Centering real solutions that work to prevent crime, respond to crises, and stop violence.

  • Accountability: Framing personal responsibility as about repair and changing behavior, not just punishment.

  • Justice: Envisioning a system that works for all by relying less on incarceration and more on the things proven to help communities thrive.

Passcode for recording: g.1WVj!E

 

 

You can also check out our Winning the Narrative on Safety, Accountability, and Justice messaging guide.

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Research Slides: Winning the Narrative on Safety, Accountability, and Justice

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2024 Midwest Messaging Research - Wisconsin