Best Practices for GOTV and Vote-By-Mail Efforts (2020) (501c4 version)

Unlike typical persuasion campaigns, successful get-out-the-vote efforts must elicit behavior change. We need to build up our audience’s habit of going to the polls or mailing in their ballots. The following principles, drawn from years of research, form basic best practices for GOTV.

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Messaging Guidance: Restorative Justice and Rethinking Discipline (2020)

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2020: Messaging on Voting and the Election