Race Class (Gender) Narrative Messaging Template

The Race Class Narrative (RCN) – and the complementary and still-developing Race Class Gender Narrative (RCGN) – is a proven messaging and organizing framework that weaves together race, class, and gender, advances our progressive worldview, and counters right-wing divide and conquer politics. RC(G)N builds cross-racial solidarity, fueling desire for a government that serves us all and linking shared economic prosperity directly to racial justice. Research consistently shows that speaking affirmatively about race and gender strengthens our ability to mobilize our base and persuade the middle, allowing us to challenge our opposition’s worldview. But the ordering and content of our messaging matters. 

RC(G)N messages follow a specific narrative architecture that you can adapt for any progressive campaign across issues. Use the following template as a starting point for delivering your issue through an RC(G)N message framework. 

Note: RCGN, as a gender-explicit version of RCN, is particularly helpful in contexts where our opposition combines racist dog whistles with transphobic siren songs.